Jedes Modul umfasst 3 ECTS. Sie wählen insgesamt 10 Module/30 ECTS in den folgenden Modulkategorien:
- 12-15 ECTS in Technisch-wissenschaftlichen Modulen (TSM)
TSM-Module vermitteln Ihnen profilspezifische Fachkompetenz und ergänzen die dezentralen Vertiefungsmodule. - 9-12 ECTS in Erweiterten theoretischen Grundlagen (FTP)
FTP-Module behandeln theoretische Grundlagen wie die höhere Mathematik, Physik, Informationstheorie, Chemie usw. Sie erweitern Ihre abstrakte, wissenschaftliche Tiefe und tragen dazu bei, den für die Innovation wichtigen Bogen zwischen Abstraktion und Anwendung spannen zu können. - 6-9 ECTS in Kontextmodulen (CM)
CM-Module vermitteln Ihnen Zusatzkompetenzen aus Bereichen wie Technologiemanagement, Betriebswirtschaft, Kommunikation, Projektmanagement, Patentrecht, Vertragsrecht usw.
In der Modulbeschreibung (siehe: Herunterladen der vollständigen Modulbeschreibung) finden Sie die kompletten Sprachangaben je Modul, unterteilt in die folgenden Kategorien:
- Unterricht
- Dokumentation
- Prüfung
In the module « Corporate Management and Entrepreneurship », students are enabled to evaluate business models. They learn the building blocks of a business modell and elements of sustainable management practices. Along the business model, relevant aspects from different fields such as strategy, marketing, finance and organization are relevant.
Eintrittskompetenzen
Basic Knowledge in Business Administration
Lernziele
Business model
- Students know the elements of the business model and are able to visualize and analyse the elements of it.
- Students are able to develop a business model for a new business idea.
Strategy and management
- Students know the most important instruments of Strategic Management.
- Students can apply instruments and make evaluations of organizations.
Finance
- Students know a selection of relevant financial performance indicators.
- Students are familiar with various corporate financing tools and know which ones are strategically adapted to their level of development.
Marketing
- Students have a comprehensive understanding of marketing concepts for decision-making in practice.
- Students are able to develop the course of action for specific marketing goals, strategies and measurements.
Organisation
- Students know the basic concepts of organizational structures and processes.
- Students are able to analyse organizational decision and design situations and develop appropriate solution approaches.
Modulinhalt
Business model
- Business model : Elements and building blocks
- Customer segments and channels
- Product development process
Strategy
- Organizational strategies
- Internal and external analysis of enterprises
Marketing
- Market system and marketing
- Course of action and marketing goals
Organisation
- Organizational structure and processes
- Design approaches in organizations
Finance
- Financing (cost structure and cash flow planning)
- Sources of financing and types of financing
Lehr- und Lernmethoden
Enseignement frontal pour les cours magistraux (2 leçons)
Cours en séminaires pour les exercices (études de cas) (1 leçon)
Etude autonome (analyse des études de cas)
Bibliografie
- Osterwalder, A./Pigneur, Y. (2010): Business Model Generation. 1ère ed. Londres
- Autres études de cas sous forme de manuels ou documents à télécharger
Vollständige Modulbeschreibung herunterladen
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