MSE Master of Science in Engineering

The Swiss engineering master's degree

Jedes Modul umfasst 3 ECTS. Sie wählen insgesamt 10 Module/30 ECTS in den folgenden Modulkategorien:

  • ​​​​12-15 ECTS in Technisch-wissenschaftlichen Modulen (TSM)
    TSM-Module vermitteln Ihnen profilspezifische Fachkompetenz und ergänzen die dezentralen Vertiefungsmodule.
  • 9-12 ECTS in Erweiterten theoretischen Grundlagen (FTP)
    FTP-Module behandeln theoretische Grundlagen wie die höhere Mathematik, Physik, Informationstheorie, Chemie usw. Sie erweitern Ihre abstrakte, wissenschaftliche Tiefe und tragen dazu bei, den für die Innovation wichtigen Bogen zwischen Abstraktion und Anwendung spannen zu können.
  • 6-9 ECTS in Kontextmodulen (CM)
    CM-Module vermitteln Ihnen Zusatzkompetenzen aus Bereichen wie Technologiemanagement, Betriebswirtschaft, Kommunikation, Projektmanagement, Patentrecht, Vertragsrecht usw.

In der Modulbeschreibung (siehe: Herunterladen der vollständigen Modulbeschreibung) finden Sie die kompletten Sprachangaben je Modul, unterteilt in die folgenden Kategorien:

  • Unterricht
  • Dokumentation
  • Prüfung
Servitization of Manufacturing (TSM_ServMan)

This module will help students to understand how a manufacturer changes its business model to provide a holistic solution to the customer, helping the customer to improve its competitiveness, rather than just engaging the sale of product.  Much of the course is based around the transition from pure products to provide product service systems in basic and advanced forms.

Eintrittskompetenzen

Please read the following books before joining the class:
Chrisitan Kowalkowski & Wolfgang Ulaga. Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business. March 2017. ISBN: 9780692819104.
http://servicestrategyinaction.com

 

Editors: Kohtamäki, M., Baines, T., Rabetino, R., Bigdeli, A.Z. (Eds.). (2018). Practices and Tools for Servitization -Managing Service Transition. Palgrave.

www.palgrave.com/us/book/9783319765167


Lernziele

  • To gain an appreciation of the role of servitization in the competitive landscape
  • To create innovative value propositions by designing new service offerings and by drawing the customer journey
  • To design an integrated ecosystem for services and products
  • To understand the move towards a service mind-set
  • To develop price strategies for services
  • To manage the core processes for successful service delivery
  • To manage risks and business benchmarking to identify improvement areas

Modulinhalt

Lecture 1 Part 1 Introduction to the services for product firms

Based on chapter 1 of the book "Modern Industrial Services".

  • Why services are important for a product firm
  • Product service systems and servitization
  • The journey to services
  • Learning to understand complex systems
  • Seven barriers stopping firms from moving to services

Lectures 2-9 Part 2 - Service delivery for value capture, Shaun West

Based on Chapter 2 of the book "Modern Industrial services". 

  • Customers
  • Organizational structure and culture
  • Knowledge and information
  • Products and activities
  • Competitors, suppliers and partners
  • Economics and finance
  • Society and the environment.
  • Building your own servitization roadmap (Ch3)

Lectures 9-14 Part 3 - Service design for value creation

  • Customer value proposition in services
  • Customer ecosystems and market segmentation
  • Customer journey mapping and blueprinting
  • Service selling and pricing
  • Modularity in services
  • Customer business processes
  • Integration of IoT into customer value propositions

Lehr- und Lernmethoden

  • Lectures, book and videos
  • Group work, presentation and discussion of case studies
  • Self-study of papers and analysis of business case studies

Note: individual and group work will contribute to the final exam grade.

Bibliografie

Vollständige Modulbeschreibung herunterladen

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