Ogni modulo equivale a 3 crediti ECTS. È possibile scegliere un totale di 10 moduli/30 ECTS nelle seguenti categorie:
- 12-15 crediti ECTS in moduli tecnico-scientifici (TSM)
I moduli TSM trasmettono competenze tecniche specifiche del profilo e si integrano ai moduli di approfondimento decentralizzati. - 9-12 crediti ECTS in basi teoriche ampliate (FTP)
I moduli FTP trattano principalmente basi teoriche come la matematica, la fisica, la teoria dell’informazione, la chimica ecc. I moduli ampliano la competenza scientifica dello studente e contribuiscono a creare un importante sinergia tra i concetti astratti e l’applicazione fondamentale per l’innovazione - 6-9 crediti ECTS in moduli di contesto (CM)
I moduli CM trasmettono competenze supplementari in settori quali gestione delle tecnologie, economia aziendale, comunicazione, gestione dei progetti, diritto dei brevetti, diritto contrattuale ecc.
La descrizione del modulo (scarica il pdf) riporta le informazioni linguistiche per ogni modulo, suddivise nelle seguenti categorie:
- Insegnamento
- Documentazione
- Esame
NOVEL INNOVATION & DESIGN PRINCIPLES. In order to keep generating competitive advantage through innovation, both manufacturing and service industries are in need to apply novel innovation and design principles. This module will focus on reuniting the study and practice of entrepreneurship and innovation. It takes a process-oriented view of agile Innovation.
First it starts with recognizing the opportunity and understanding the problem space using design thinking and selecting appropriate tools and methods. After achieving the Problem/Solution-Fit with the Lean Start-up approach an MVP is further developed and the using agile product and customer development, business design the venture can be scaled.
Alongside this journey, different tools are selected, e.g 5Wh, customer journey, big data Analytics, business ecosystem design canvas, Lean Canvas are applied.
Approaches such as Design Thinking, user-driven innovation, lean startup and lean entrepreneurship, corporate venturing, jugaad innovation will be used to work on one real-life business cases. Different excursions complete the module to see how novel design and innovation principles are applied in practice.
Requisiti
BSc Business Engineering.
Other with basic knowledge of business principles such as marketing, accounting and controlling
Obiettivi di apprendimento
- What is agile innovation?
- what are the differences to traditional innovation processes?
- How to apply Design Thinking, Lean Start-up and other user centered approaches
- Select the right tools to achieve the targets for a given Innovation challenge
- The nature of creativity and the creative process
- Moderation of a creatity workshop
- Where innovations come from – the wide range of different source which offer opportunities
- Combine intuitive and analytical problem solving techniques
- Apply key tools like customer journey, Lean Canvas and Business Ecosystem Design Canvas
- The need for a strategy to guide search for opportunities
- Developing and using a business plan to attract resources
Contenuti del modulo
WK1 | WK2 | WK3 | WK4 | WK5 | WK6 | WK7 |
Introduction | System Thinking |
Design Thinking |
Project Work | Experiments and Prototypes | Creativity Techniques | Project Work |
Case presentation | Types of Innovation | Customer Journey | Project Work | First presentation | Workshop Facilitation | Project Work |
Teamforming | Teamwork | Teamwork | Teamwork | Teamwork | Teamwork | Teamwork |
WK8 | WK9 | WK10 | WK11 | WK12 | WK13 | WK14 |
Creativity Workshop |
Innovation Culture | Lean Canvas | Backlog and User Stories |
Business Ecosystem Design | Project Work | Final Presentation |
Creativity Workshop | Project Work | Project Work | Second presentation |
Concept Map | Project Work | Concept Maps |
Teamwork | Teamwork | Teamwork | Problem Solution Fit | Teamwork | Teamwork |
Final Q&A |
Metodologie di insegnamento e apprendimento
Flipped Classroom didactic approach complemented by case studies, workshops and guest lectures. Units of 2x45min and 1x45 min case study. Cases are briefed and presented biweekly.
Bibliografia
Lewrick, Link and Leifer (2018): The Design Thinking Playbook, Wiley.
Lewrick, Link and Leifer (2020): The Design Thinking Toolbox, Wiley.
Also available in German
Lewrick, Link und Leifer (2018): Das Design Thinking Playbook, 2. Aufl., Vahlen Verlag.
Lewrick, Link und Leifer (2029): Das Design Thinking Toolbook, Vahlen Verlag.
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